Unlike Edelman Public Relations, who has been caught twice in unethical and fake Wal-Mart blog (flog) scandals and has been accused of bribing bloggers to write favorable reviews of Microsoft's new
A good example of responding to customers is of Dell Blog - direct2dell.com, though they too took a long time to respond to criticisms and Bloggers. "No comment" is no answer for corporations that have a responsibility to shareholders, clients and consumers.
Even when Jeff Jarvis started blogging about being in "Dell Hell" because of problems with a Dell laptop, the company did not take any action. Eventually, when mainstream media and Wall Street took note of Dell's problems, which led to financial losses, Dell finally agreed to address customer service issues.
Labels: Bloggers, Brand association, Corporate Blog, online advertising, online marketing, Online PR
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