I was going thru a webcast of Digital marketing conference on iamai.in.
Very interesting things were being discussed and most important being ROI.. something that internet has to show and prove again and again.. and I feel its perfectly fine. This is what distinguishes this medium from others and to helps companies invest money “to start with”.
Mahesh Murthy, Founder & CEO, Pinstorm Technologies Ltd made an interesting comment on ROI.. something which I feel should be open for discussions..
What is ROI? Return on investment or relevance, originality and innovation! Which of the two would help companies win in long run? It is a medium for quick acquisition and reducing operations costs, as mentioned by Tina Singh : Head corporate marketing, ICICI Bank Ltd (http://www.24framesdigital.com/iamai/160307/session1_tina_singh.htm) in her wonderful presentation, or it is much more than that and should be considered as a channel which provides customer experience?
Srinivasan Rajagopal, Head eBiz Special Initiatives, Citibank made an interesting remark of whether internet is a Medium or an Experience. To my mind, it’s BOTH!
It’s a medium for acquisitions; for distribution as well as a channel which can deliver customer experience, depending on what is the end objective!
Labels: digital marketing, iamai.in, Internet marketing, online advertising, online marketing, ROI
February 2007 March 2007 May 2007 June 2007 July 2007 September 2007 October 2007 April 2008
Subscribe to Posts [Atom]