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Monday, June 11, 2007

 

Social networking on Mobile

Now that majority of phones come with browsers, video/media player and cameras, its time to enhance interaction on mobile! By creating communities on mobile, companies are empowering consumers to use phones for more than just talking and smsing.

Social networking on Mobile is a growing field and by 2011, the market is expected to be worth $13.1 Billion, as compared to $3.5 Billion in 2206. Asia Pacific is expected to contribute maximum to this – a whooping $6 billion by 2011. Photo and chat services will drive much of this traffic (Source: Projections by Informa Telecoms and Media)

In terms of demographic, as expected young people do more social networking on mobile devices :18-20yrs old, followed by 13-17yrs old (Source M:Metrics)

Recently there have been announcement of partnership by MySpace, eBay, YouTube, and others with mobile network partners like T-Mobile, Sprint, Cingular and Vodafone and creating convergence in the space of web and mobile.

However, the aspect missing as of now is the “Viral element” since not all have right phones service combination. For this, carriers will have to open up and not have proprietary software.

Let’s hope to see this genre open up and boom soon!

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