Thought an interesting concept, still not too sure if this is the only way to solicit visitors and entice social interaction.
What is that they would offer different from other social networking sites? I agree, NBC video is something they can leverage on, but then why do the run of the mill stuff of providing buddies, personalized profiles, blogs etc.
Though not mentioned in explicit terms, hope they do not just provide blog infrastructure and invite people to create blogs within NBC domain. This can stickiness, but early adopters would, all probability be, those who have profiles on multiple sites. Through this, they can definitely increase pageviews and traffic, but no guarantee of “relevant” and “serious” traffic.
A better approach would be to collaborate with existing social networking sites, allowing people to share and upload videos and photos from NBC and generate discussion.
Labels: Blogs, Social networking