So is internet necessary for web2.0? Not Really! Web2.0 is not online-dependent.
An interesting parallel is that of mashups. The benefit they offered to users was an integrated experience of viewing things/contents from different sources on the same page – without having to go to multiple sites.
Extending the same idea to offline – read an interesting article on Bnet - Yum Brands, the global fast-food restaurant operator. Interestingly they adopted the similar concept in 1995. Yum began with multibranded units — restaurants that offer two different fast food brands under the one roof.
Such Mashup restaurants/Co-located restaurants offer customers more food choices, which is especially convenient for families.
The core concepts of web2.0, namely, collaboration, syndication (distribution), mashup/aggregation (mix n match) and personalization can be adopted by offline business to give them a winning edge!
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