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Reiterating what I said in one of my previous posts - web2.0 is a socially driven phenomenon, facilitated by technology

So is internet necessary for web2.0? Not Really! Web2.0 is not online-dependent.

An interesting parallel is that of mashups. The benefit they offered to users was an integrated experience of viewing things/contents from different sources on the same page – without having to go to multiple sites.

Extending the same idea to offline – read an interesting article on Bnet - Yum Brands, the global fast-food restaurant operator. Interestingly they adopted the similar concept in 1995. Yum began with multibranded units — restaurants that offer two different fast food brands under the one roof.

Such Mashup restaurants/Co-located restaurants offer customers more food choices, which is especially convenient for families.

The core concepts of web2.0, namely, collaboration, syndication (distribution), mashup/aggregation (mix n match) and personalization can be adopted by offline business to give them a winning edge!

Labels: mashups, online to offline, web2.0