I came across Alain Thys's post on Social Media - Social Media Participation is Not Optional for Brands (http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/8149)
Am sure very few people would disagree with this since we do not have a choice, but to agree! have seen the way it impacts product reviews; creates or tarnishes brand image and more importantly helps in giving business concept a much needed critical mass.
Take a look at - People Ready Business from Microsoft, Human Network from Cisco and Search for Better Search from Hakia. The approach is interesting and involving!
Labels: B2B, social media, Social network