tag:blogger.com,1999:blog-6974600839030945352.post4263609858721400608..comments2023-07-12T14:16:15.175+05:30Comments on pallavibhardwaj.wordpress.com: Yahoo SmartAds: 360 degree effort is neededPallavi Bhardwajhttp://www.blogger.com/profile/15291036619503453392noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6974600839030945352.post-38993461826021411942007-07-11T09:35:00.000+05:302007-07-11T09:35:00.000+05:30Hi Pallavi,I comment as a Yahoo! fan...BT is a fun...Hi Pallavi,<BR/><BR/>I comment as a Yahoo! fan...BT is a function of many things and one component is Search Volume. The other factors include Content Consumption and Adverts that users have responded to recently ... also Yahoo! BT has set the standard in many of the world's biggest markets ... by delivering class leading ROI that often compares with search .... if you look at comscore/netratings in detail, most users spend much more time on Yahoo! Sites than any other portal...and that allows Yahoo! build a better customer DNA than most... <BR/>These don't add up sequentially ... they work exponentially :) <BR/>and thats what allows SmartAds to deliver class-leading ROI for clients and other sites on Y! Publisher Network...<BR/><BR/>Disclaimer: Though i am an employee i am not an official spokesperson... just a fan :) ...Gautham Gauruv Maedirattahttps://www.blogger.com/profile/04475775027815765653noreply@blogger.com