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Online advertising currently accounts for only 3% of total spending.. says report from eMarketer.com. This is the senario when

• Total internet users by country and share of world users: [Source:Internet World Stats, December 2006]

• US: 209,024,921 (19.4% share) [Nielsen//NetRatings, October, 2006]
• China: 123,000,000 (11.4%) [CINIC, June, 2006]
• Japan: 86,300,000 (8%) [eTForecasts, December, 2005]
• Germany: 50,616,207 (4.7%) [Nielsen//NetRatings, August, 2006]
• India: 40,000,000 (3.7%) [IWS, November, 2006]
• UK: 37,600,000 (3.5%) [ITU, September, 2006]

(source :Internet Statistics Compedium, E-consultancy)

With such numbers, its surprising to see why industry is still trying to prove itself across many parameters and metrics.